Meet Your Instructor

me presenting at a recent conference

Hi I’m John Callaghan. Welcome to Business Growth Workshops!!

I started my first business in 1994 and went from zero to $1.5 million in revenues within 3 years.  Growing that company was a blast!

We were a consulting company specializing in Sales Force Automation projects. I did the marketing, hired (and fired) sales people and did the high level business consulting. My partners ran the implementation consulting side of our business and we had a small staff of technical people who worked on our projects.

We had a great run, until September 11th 2001.

Little did I know as I watched the twin towers fall on TV that it was going to destroy my business as well.

Being based in Michigan, our primary customers were the major automotive manufacturers and their suppliers. If cars are selling the auto industry is very lucrative. If cars are not selling it is a brutal industry where aggressive purchasing agents try to squeeze every penny out of a deal.

9/11 didn’t just hurt car sales, it destroyed them.

Overnight car sales dried up, dealership inventories started climbing and every auto manufacturer and supplier started canceling contracts.

Our sales went from six figures each month to zero within 30 days. We implemented our own cost cutting, laid off most of the staff and tried to ride out the storm.

Great marketing wasn’t going to solve this problem…our market was simply gone.

After 6 months, we had started to stabilize but it was obvious that the full recovery would take years. A company from outside of Michigan made us an offer we couldn’t refuse and we made the tough decision to sell the company and move on.

I was being recruited by IBM for an executive position and as much as I loved being an entrepreneur I liked the idea of having a large and regular paycheck again.

I tell you this only so that you know that I know what it’s like to lose it all. To spend years building a business only to have an unforeseen event take it away from you. To have to tell your spouse that there won’t be a paycheck this month….

Shortly after selling what was left of my company, I was having lunch with a business acquaintance who told me he was struggling to generate leads for his sales team. He knew about my marketing skills and asked if I would consider being his marketing consultant.

Being an IBM executive sounded safe…. but being a marketing consultant sounded like a lot more fun.

And with that business 2.0 was launched.

Within 3 months I had a full book of clients, had completely restored my income and was having a great time. Seventeen years later and I’m still enjoying the rewards of being an independent consultant.

Over the years I’ve worked one-on-one with hundreds of companies in more than a dozen industries. Along the way I’ve authored multiple business books and trained thousands of business owners and executives through conference presentations, live workshops, membership sites and online virtual workshops (thanks to Zoom!).

Clients often call on me to help them fix problems with lead generation, content marketing, marketing funnels, live presentations and dozens of other marketing activities. In 99% of the cases, the root cause of the problem is the underlying marketing message. It’s what they are saying (the message), not where they are saying it (e.g., webinar).

To fix the marketing message for a business I have developed the Your Perfect Message Roadmap shown below.

 

Interested in learning more? Click here to check out The Perfect Sales Presentation webinar. If you are a business owner and you would like to increase revenue, you owe it to yourself and your family to check out this webinar.

If you’re interested in working with me one-on-one, click over to CustomerDrivenMarketing.com. That’s my private consulting website.

Client Feedback

“After months of my son attempting to convince me that our business could benefit from a different outlook on things like social media and marketing, I interviewed and began working closely with John Callaghan in August of 2015.

John took the time to complete an in-depth analysis of our business and came up with several cutting-edge recommendations and worked with us every step of the way to implement them effectively and quickly.

The result…2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team.”

Garrett Casey Sr. Waterbury CT

 

“John Callaghan is more than a marketer. He has his finger on the pulse of business nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Albemarle NC

 

“I had a bunch of unrelated but important marketing problems. John helped us create an overall plan and then worked with us through the implementation. He was terrific at sorting through the confusion, addressing the real problems, and crafting excellent solutions that work.”

David Shipper, Seattle WA

 

“We saw John Callaghan at a captivating seminar in Florida and approached him after his presentation. He was very receptive and almost immediately accepted to come see us in Montreal for consulting services that we requested.

 In two days, he managed to help us with all of our concerns, and kept us focused on the matter at hand. What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Montreal QC